Rebrand a virtual coaching program for Switzerland-based entrepreneur Anne Guslandi, whose branding didn’t quite reflect just how amazing she is at helping women abroad build courageous and inspiring lives and develop their leadership skills.
Depart from traditional travel visuals (think globes and planes galore) for an abstract mark that captures Anne’s core values–connection, courage, and curiosity–and assures her clients that yes, they have what it takes to rock their personal and professional worlds.
A visual identity that cleverly combines Expat Coaching Corner’s initials to establish a mark that illustrates expats’ encounters with new places, people, languages, and cultures. We delivered a fully-responsive website with interactive graphics, a sales funnel strategy for Anne’s lead generation (including landing page design and printable workbook), and social media templates.
"For a long time I was unsure how to move forward with my rebrand. I decided to invest and it was the best decision ever. GBP really connected to my company values and who I am as a person—going beyond my expectations to translate my ideas into concrete branding, web design, and marketing collateral!"
Rebrand a virtual coaching program for Switzerland-based entrepreneur Anne Guslandi, whose branding didn’t quite reflect just how amazing she is at helping women abroad build courageous and inspiring lives and develop their leadership skills.
Depart from traditional travel visuals (think globes and planes galore) for an abstract mark that captures Anne’s core values–connection, courage, and curiosity–and assures her clients that yes, they have what it takes to rock their personal and professional worlds.
A visual identity that cleverly combines Expat Coaching Corner’s initials to establish a mark that illustrates expats’ encounters with new places, people, languages, and cultures. We delivered a fully-responsive website with interactive graphics, a sales funnel strategy for Anne’s lead generation (including landing page design and printable workbook), and social media templates.
"For a long time, I was unsure how to proceed with my rebrand. I decided to invest in GBP, which was the best decision ever. As a coach, everything needs to connect to my values and who I am as a person—Matthew went beyond my expectations to translate my ideas into concrete branding, web design, and marketing collateral!"
