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Ambiance Hair Design

A new 'do for a classic, coastal salon.

Brand Strategy
Messaging
Logo design
Website
Collateral

Challenge

You don’t make it 37+ years in the hair biz by living with split ends–or a blah brand. While the Ambiance name is synonymous with style, its visual identity, unfortunately, just wasn’t cutting it anymore.

Solution

Rebrand an outdated identity to reflect Ambiance’s award-winning reputation through visuals evoking its coastal Rockport, Massachusetts, location and to illustrate the professional, spa-like atmosphere only this salon can deliver.

Results

A fresh and aligned logo that communicates Ambiance’s storied history and on-trend designs, complete with brand guidelines, business cards, and other in-studio collateral. The full website redesign included a 9-page buildout with custom graphics, captivating copy, and exclusive partner photography.

“My new website and logo look phenomenal. I was so excited to launch! The whole process exceeded my expectations. GBP is so talented. I'm so glad I get to work with them!"

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Challenge

You don’t make it 37+ years in the hair biz by living with split ends–or a blah brand. While the Ambiance name is synonymous with style, its visual identity, unfortunately, just wasn’t cutting it anymore.

Solution

Rebrand an outdated identity to reflect Ambiance’s award-winning reputation through visuals evoking its coastal Rockport, Massachusetts, location and to illustrate the professional, spa-like atmosphere only this salon can deliver.

Results

A fresh and aligned logo that communicates Ambiance’s storied history and on-trend designs, complete with brand guidelines, business cards, and other in-studio collateral. The full website redesign included a 9-page buildout with custom graphics, captivating copy, and exclusive partner photography.

“My new website and logo look phenomenal. I was so excited to launch! The whole process exceeded my expectations. Matthew and his team are just so talented. Years later, I'm so glad I still work with them!"

Dawn T.